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Natural Dog Food collection, fresh ingredients, naturally preserved.

Collection: Natural Dog Food

Most "premium" dog food sold in the UK is built around marketing rather than nutrition. The packaging shows happy dogs running through fields and the front label promises wholesome ingredients. Then you turn the bag over and find wheat, maize, or soy in the first three ingredients, with "meat and animal derivatives" listed somewhere below them. The word "premium" doesn't mean what most people think it means.

A genuinely natural dog food does the opposite. It names the protein clearly — freshly prepared chicken, deboned salmon, lamb meal — rather than hiding it behind generic terms. It puts meat first by weight, ideally between 50% and 80% of the recipe. It avoids the cheap fillers that bulk out mainstream foods at the expense of digestion, skin health, and long-term wellbeing. There are fewer ingredients on the label, and you can pronounce all of them.

Every food on this page is grain-free, traceably sourced, and chosen because we feed it to our own dogs first.

162 products

Forthglade Complete Grain Free Senior Lamb with Butternut Squash

Forthglade Complete Grain Free Senior - Lamb

Regular price
Sale price From £1.60 Regular price £1.90
Forthglade Complete Puppy Grain Free - Chicken/Liver - Natural Wet Dog Food

Forthglade Complete Puppy Grain Free - Chicken/Liver

Regular price
Sale price From £1.60 Regular price £1.90
Forthglade Complete Adult Grain Free Variety Pack - Chicken Liver & Turkey - Natural Wet Dog Food

Forthglade Just Poultry Mulitpack

Regular price
Sale price £19.98 Regular price £22.20
JR Pet Products Pure Beef Pate 200g in pink and white package on wood

JR Pet Products Pure Beef Pate 200g

Regular price £4.49
Sale price Regular price
JR Pet Products Pure Chicken Pate 200g Tube with Orange Label

JR Pet Products Pure Chicken Pate 200g

Regular price
Sale price £3.75 Regular price £4.49
JR Pet Products Pure Duck Pate 200g in white casing with pink label

JR Pet Products Pure Duck Pate 200g

Regular price £4.49
Sale price Regular price
JR Pet Products Pure Lamb Pate 200g with white cylinder and pink label

JR Pet Products Pure Lamb Pate 200g

Regular price
Sale price £3.99 Regular price £4.49
Pink JR Pure Beef Topper 400g Canister with Prime Cuts Cow Illustration

JR Pure Beef Topper & Mixer 400g

Regular price From £5.99
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JR Pure Beef Topper 80g: 100% responsibly sourced fresh beef can

JR Pure Beef Topper & Mixer 80g

Regular price From £3.49
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JR Pure Chicken Hearts Topper & Mixer 80g Canister

JR Pure Chicken Hearts Topper & Mixer 80g

Regular price From £3.49
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JR Pure Chicken Topper 400g: Orange canister with rooster, pure chicken topper for dogs

JR Pure Chicken Topper & Mixer 400g

Regular price From £5.99
Sale price Regular price £5.99
Orange canister of JR Pure Chicken Topper with rooster illustration and 100% fresh chicken

JR Pure Chicken Topper & Mixer 80g

Regular price From £3.49
Sale price Regular price
JR Pure Chicken with Bone Marrow Topper 400g orange canister with rooster and pure chicken text

JR Pure Chicken with Bone Marrow Topper & Mixer 400g

Regular price From £5.99
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JR Pure Salmon Topper 400g green canister with jumping fish design

JR Pure Salmon Topper & Mixer 400g

Regular price From £5.99
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JR Pure Salmon Topper 80g green tin with fish label

JR Pure Salmon Topper & Mixer 80g

Regular price From £3.49
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JR Pure Sprats Topper & Mixer 400g: Green can with fresh, grain-free pure sprats illustrations

JR Pure Sprats Topper & Mixer 400g

Regular price From £5.99
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JR Pure Sprats Topper 80g tin with green can and white logo

JR Pure Sprats Topper & Mixer 80g

Regular price From £3.49
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100% fresh pure turkey topper canister for JR Pure Turkey Topper & Mixer 80g

JR Pure Turkey Topper & Mixer 80g

Regular price From £3.49
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JR Pure Venison Topper & Mixer 400g: 100% fresh venison canned food

JR Pure Venison Topper & Mixer 400g

Regular price From £5.99
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JR Pure Wild Boar Topper & Mixer 400g pink can with animal illustration

JR Pure Wild Boar Topper & Mixer 400g

Regular price From £5.99
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JR Wild Boar Pate 200g sausage roll with white casing and pink label

JR Wild Boar Pate - 200g

Regular price
Sale price £4.79 Regular price £4.99
McAdams Air Dried Free Range Chicken Dog Food Bag showcasing premium air dried free range chicken

McAdams Air Dried Chicken

Regular price From £21.98
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McAdams Air Dried Turkey bag with free range turkey illustration and kibble bowl

McAdams Air Dried Turkey

Regular price From £22.99
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McAdams Free-Range Chicken Puppy Food Bag with British Free-Range Chicken
new

McAdams Free-Range Chicken Puppy

Regular price From £27.99
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McAdams Freeze Dried Chicken Dog Food Bag for Complete Raw Nutrition

McAdams Freeze Dried Chicken

Regular price From £26.99
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Natures deli chicken dog treats with a savory gravy flavor.

Natures Deli Chicken with Sage & Brown Rice

Regular price £1.79
Sale price Regular price £0.00
Natures Deli Lamb & Chicken Dog Food with Rosemary, Brown Rice & Vegetables

Natures Deli Lamb & Chicken with Rosemary & Brown Rice

Regular price £1.79
Sale price Regular price £0.00
Natures Deli salmon treats with green tea, turmeric, 100g bag

Natures Deli Salmon with Parsley & Brown Rice

Regular price £1.79
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Natures Deli Turkey & Chicken with Sage & Brown Rice Senior Dog Food Bag

Natures Deli Turkey & Chicken with Sage & Brown Rice Senior

Regular price £1.79
Sale price Regular price
Natures Deli Turkey Jerky Treats for Dogs in Beige Bowl

Natures Deli Turkey with Sage & Brown Rice

Regular price £1.79
Sale price Regular price
Natures Menu complete freeze dried chicken dog food pouch 120g

Natures Menu Complete Raw Freeze Dried 80/20 Chicken 120g

Regular price £4.49
Sale price Regular price
Natures Menu Complete Raw Freeze Dried 80/20 Chicken 250g Bag

Natures Menu Complete Raw Freeze Dried 80/20 Chicken 250g

Regular price £9.49
Sale price Regular price
Natures Menu freeze dried dog food: 80/20 lamb pouch 120g

Natures Menu Complete Raw Freeze Dried 80/20 Lamb 120g

Regular price
Sale price £4.49 Regular price £4.99
Natures Menu freeze dried dog food: 80/20 lamb pouch, 250g

Natures Menu Complete Raw Freeze Dried 80/20 Lamb 250g

Regular price £9.89
Sale price Regular price
Natures Menu freeze dried cat food: 80% turkey, grain-free, 250g

Natures Menu Complete Raw Freeze Dried 80/20 Turkey 250g

Regular price £9.49
Sale price Regular price
Buying Guide 

What to look for in natural dog food

Most "premium" dog food sold in the UK is built around marketing rather than nutrition. The packaging shows happy dogs running through fields, the front label promises wholesome ingredients, and the price suggests quality. Then you turn the bag over and find wheat, maize, or soy in the first three ingredients, with "meat and animal derivatives" listed somewhere below them.

A genuinely natural dog food does three things differently:

It names the protein clearly. Look for "freshly prepared chicken" or "deboned salmon" rather than "meat and animal derivatives" or "poultry meal". If you can't tell what animal the protein came from, the manufacturer probably doesn't want you to know.

It puts meat first, by weight. Dogs are descended from wolves and thrive on a meat-based diet. The first listed ingredient should be a named protein, ideally with a percentage. Anything below 30% meat content is closer to a cereal-based food with meat flavouring.

It avoids fillers. Wheat, maize, and soy are cheap bulking ingredients with limited nutritional value for dogs and high allergenic potential. They're in mainstream foods because they're cheap, not because they help your dog.

Cold-pressed dry food

Cold-pressed dry food

Cooked at low temperatures to preserve nutrients, doesn't swell in the stomach, and is gentler on sensitive digestive systems than traditional kibble. Better for dogs prone to bloat, sensitive stomachs, or fussy eaters. Tribal is the established UK option.

Shop Cold-pressed
Traditional grain-free kibble

Traditional grain-free kibble

Extruded at high heat but built around high-quality named meat sources with vegetables and botanicals replacing grains. The most convenient option for everyday feeding. Canagan, Eden, and our own Aflora range sit in this category.

Shop Dog Kibble
Natures Variety Delicious Freeze Dried Dog Foods

Freeze-dried raw

The closest you can get to feeding raw without the freezer logistics. Raw meat with the moisture removed, single-protein options, shelf-stable. Best for owners curious about raw feeding but wanting practicality. Natures Menu's freeze-dried range is well-established here.

Shop Freeze-dried
Eden Natural Wet Food for Working and Sporting Dogs: Country Cuisine

Wet food

Higher moisture content, often used to add variety to a dry diet or for dogs who don't drink enough water. Most natural brands offer wet recipes alongside their dry ranges.

Shop Wet Dog Food

How much to feed

Feeding amounts depend on weight, age, activity level, and the calorie density of the specific food. As a rough starting guide for adult dogs:

  • Toy breeds (under 5kg): 50–100g per day
  • Small breeds (5–10kg): 100–180g per day
  • Medium breeds (10–25kg): 180–350g per day
  • Large breeds (25–40kg): 350–500g per day
  • Giant breeds (over 40kg): 500–700g per day

These are starting points. Each food has its own feeding guide on the bag based on its calorie content. Adjust based on your dog's body condition — you should be able to feel ribs without pressing hard, and there should be a visible waist when viewed from above.

Frequently asked questions

What does "grain-free" actually mean, and is it always better?

Grain-free means the food contains no wheat, maize, rice, oats, or barley. Grains are replaced with vegetables and pulses such as sweet potato, peas, or lentils. For dogs with grain sensitivities — itchy skin, recurring ear infections, loose stools — grain-free can make a meaningful difference. For dogs without those sensitivities, grain-free isn't automatically better, but high-quality grain-free foods tend to also be higher in meat content, which is the more important factor.

How much meat should be in a good dog food?

The minimum standard for a genuinely natural dog food is around 30% meat content, but the better foods sit between 50% and 80%. Eden's 80/20 range contains 80% meat and is one of the highest on the market. Aflora is 60–65%. Canagan is around 50%. Anything below 30% is more accurately described as a cereal-based food with meat flavouring. Always look for the percentage stated on the bag, and check that it refers to fresh meat rather than meat meal.

What's the difference between cold-pressed and extruded dog food?

Extruded food is cooked at high temperatures and pressures, which is the standard kibble manufacturing method. It's efficient but can destroy nutrients and creates kibble that swells in the stomach when wet. Cold-pressed food is cooked at much lower temperatures, preserving more of the original nutrient content and producing a kibble that breaks down slowly without expanding. Cold-pressed is gentler on sensitive stomachs and dogs prone to bloat. Both can be excellent — the right choice depends on your dog.

How do I switch my dog to a new food without upsetting their stomach?

Always transition gradually over 7–10 days. Start with 25% new food mixed with 75% old food for two days, then 50/50 for two days, then 75/25, then fully on the new food by day 7 or 8. If your dog has a particularly sensitive stomach, extend each stage to 3–4 days. Sudden food changes are the most common cause of digestive upset in dogs — slow transitions almost always solve the problem before it starts.

What are "meat derivatives" and why should I avoid them?

"Meat derivatives" or "animal by-products" are catch-all terms used when the manufacturer doesn't want to specify what animal the meat came from or which parts were used. They can legally include feet, beaks, hooves, and tissues that contribute very little nutrition. A reputable natural dog food names its protein source clearly: "freshly prepared chicken", "deboned salmon", "lamb meal". If you can't identify the animal, you're paying for filler, not nutrition.

Is hypoallergenic dog food the same as grain-free?

Not quite. Grain-free means no grains. Hypoallergenic means the food avoids ingredients commonly known to trigger allergic reactions in dogs — typically wheat, soy, beef, dairy, and sometimes chicken. A grain-free food may not be hypoallergenic if it still contains other common allergens. A truly hypoallergenic food uses limited, novel proteins (lamb, duck, fish) and avoids the most common triggers. If your dog has confirmed sensitivities, look specifically for "hypoallergenic" or "limited ingredient" descriptions, not just "grain-free".

How do I know if a dog food is actually working for my dog

Give any new food at least 6–8 weeks before judging it. Look for: shinier coat, firmer stools, more stable weight, calmer digestion, more consistent energy. The signs of a food not working are usually obvious within a few weeks: itchy skin, ear infections returning, loose or inconsistent stools, weight gain or loss without portion changes, lethargy, or fussy eating. If your dog has been on a food for two months and shows ongoing issues, the food probably isn't right for them — even if the label looks perfect.