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Pick & Mix Dry Food

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Natural Dry Dog Food

Most "premium" dog food sold in the UK is built around marketing rather than nutrition. The packaging shows happy dogs running through fields, the front label promises wholesome ingredients, and the price suggests quality. Then you turn the bag over and find wheat, maize, or soy in the first three ingredients, with "meat and animal derivatives" listed somewhere below them.

A genuinely natural dog food does three things differently:

It names the protein clearly. Look for "freshly prepared chicken" or "deboned salmon" rather than "meat and animal derivatives" or "poultry meal". If you can't tell what animal the protein came from, the manufacturer probably doesn't want you to know.

It puts meat first, by weight. Dogs are descended from wolves and thrive on a meat-based diet. The first listed ingredient should be a named protein, ideally with a percentage. Anything below 30% meat content is closer to a cereal-based food with meat flavouring.

It avoids fillers. Wheat, maize, and soy are cheap bulking ingredients with limited nutritional value for dogs and high allergenic potential. They're in mainstream foods because they're cheap, not because they help your dog.

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The four types of natural dog food, and when to use each

Cold-pressed dry food

Cooked at low temperatures to preserve nutrients, doesn't swell in the stomach, and is gentler on sensitive digestive systems than traditional kibble. Better for dogs prone to bloat, sensitive stomachs, or fussy eaters. Tribal is the established UK option.

Traditional grain-free kibble

Extruded at high heat but built around high-quality named meat sources with vegetables and botanicals replacing grains. The most convenient option for everyday feeding. Canagan, Eden, and our own Aflora range sit in this category.

Freeze-dried raw

The closest you can get to feeding raw without the freezer logistics. Raw meat with the moisture removed, single-protein options, shelf-stable. Best for owners curious about raw feeding but wanting practicality. Natures Menu's freeze-dried range is well-established here.

Wet food

Higher moisture content, often used to add variety to a dry diet or for dogs who don't drink enough water. Most natural brands offer wet recipes alongside their dry ranges.

How much to feed

Feeding amounts depend on weight, age, activity level, and the calorie density of the specific food. As a rough starting guide for adult dogs:

  • Toy breeds (under 5kg): 50–100g per day
  • Small breeds (5–10kg): 100–180g per day
  • Medium breeds (10–25kg): 180–350g per day
  • Large breeds (25–40kg): 350–500g per day
  • Giant breeds (over 40kg): 500–700g per day

These are starting points. Each food has its own feeding guide on the bag based on its calorie content. Adjust based on your dog's body condition — you should be able to feel ribs without pressing hard, and there should be a visible waist when viewed from above.

Switching foods safely

Sudden food changes are the single most common cause of digestive upset in dogs. Always transition gradually over 7–10 days:

  • Days 1–2: 25% new food, 75% old food
  • Days 3–4: 50% new food, 50% old food
  • Days 5–6: 75% new food, 25% old food
  • Days 7+: 100% new food

If your dog has a particularly sensitive stomach, extend each stage to 3–4 days rather than 2.