Collection: Novel Protein Treats

Explore novel protein dog treats in a choice of training bites, chewy strips and meat sticks. This collection brings together alternatives such as rabbit, venison, wild boar, ostrich, goat and kangaroo, alongside duck and lamb options, so you can compare recipes beyond the usual treat cupboard.

Choose by the ingredient list

Whether a protein is new to your dog depends on what they have eaten before, not simply the name on the packet. Start with your dog’s feeding history and check the full composition of every product. This collection contains both single-ingredient treats and mixed recipes; not every option is single-protein.

Training bites, strips and sticks

Our rabbit, duck, venison and wild boar training treats offer semi-moist rewards that can be broken into smaller pieces. Choose chewy meat strips for a different texture, or explore JR Pet Products training treats and sticks in recipes including ostrich, kangaroo, goat and rabbit.

Match the format to your dog’s size, chewing habits and feeding routine. Compare each recipe’s ingredients, fat content and age guidance rather than assuming all novel-protein products have the same nutritional profile.

A considered choice for restricted diets

A different protein is not a guarantee that a treat will suit a dog with a food sensitivity. If your dog follows a prescribed or elimination diet, check treat choices with your vet before introducing a new recipe.

Use treats as complementary rewards, not a replacement for complete food. Supervise feeding and provide fresh drinking water.