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Decode your
label.
Paste any pet food ingredient list. We translate every term into plain English and give it a Naturality Score out of 12.
Try a real example:
What we assess
Protein
Named species and declared %
Named species and declared %
Hierarchy
Does protein lead the list?
Does protein lead the list?
Additives
Palatants, unnamed flavours
Palatants, unnamed flavours
Your translation appears here.
Paste any ingredient list on the left and press Decode. We'll tell you exactly what you're looking at.