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🎁 2 x Free JR Pure Turkey Coins on orders over £10 — claim yours

Free UK delivery on orders over £49 · Carbon-neutral shipping, always

Back in stock · Our best-selling Vegetable Chews — dogs go wild for these

Free tool · No account needed

Decode your
label.

Paste any pet food ingredient list. We translate every term into plain English and give it a Naturality Score out of 12.

Try a real example:

What we assess

Protein
Named species and declared %
Hierarchy
Does protein lead the list?
Additives
Palatants, unnamed flavours

Your translation appears here.

Paste any ingredient list on the left and press Decode. We'll tell you exactly what you're looking at.