Kindness Survives – Blue Edition is a soft act of resistance, inspired by the wartime artwork of Finnish author and illustrator Tove Jansson — best known as the creator of the Moomins.

During World War II, Jansson used her pen to protest fascism, drawing anti-war cartoons and inventing strange, gentle creatures who fled danger and built a peaceful life in nature. Her work reminds us that art can comfort and challenge at once — and that kindness is a form of courage.

This original design follows in that spirit. A curly-coated dog shelters a small bird beneath an umbrella. The sun, the bloom, and the dove are simple but powerful symbols: hope survives. And peace must be protected — even in small ways.

Created in collaboration with AI and designed by the team behind The Pets Larder, this T-shirt is a quiet protest. A wearable reminder that even soft voices can make ripples.

• Blue-on-neutral colour palette

• Printed with eco-conscious inks

• Signature reads: Paws for Peace – Designed with AI for a gentler world

• 100% of profits support future peaceful initiatives

Inspired by a Legacy of Quiet Resistance

Like the Moomins, it teaches us this:
You don’t have to roar to make change. You just have to care.

Designed with AI for Peace

This artwork was born from a conversation between human values and artificial intelligence. Each line was prompted, evolved, and refined with clear intent:

• To reject AI’s misuse in war and profiteering

• To embrace its capacity to spark creativity, empathy, and dialogue

This is not automation. It’s collaboration.

Wear Peace. Don’t Just Wish for It.
We’re not a fashion brand. We’re a pet shop in Cornwall, run by two parents who are worried about the future.

We started Paws for Peace because we believe we all have a role in shaping tomorrow — not with fear, but with kindness.

Your purchase doesn’t fund ads. It funds amplification — of art, education, and peaceful action.

This simple postcard is great for sharing memorable moments, photography or slogans. Made from FSC-certified matte paper. Features a standard postcard backing. Product Specification 340gsm high quality white, woodfree uncoated natural offset paper produced using FSC® certified pulp. A6.