By Me & The Machine (a founder’s blog with a little help from AI)
Let’s speak plainly.
This isn’t a business launch. This isn’t a brand.
It’s a small, necessary act of rebellion.
It’s a new hobby, sure—but one that comes from the same place people start movements, start mutinies, start healing.
For me, it started with watching something most people don’t see:
the stock markets soaring as the bombs fell.
Discover the collection here > Paws Not Wars
I’ve worked in marketing for years. I’ve helped sell products, shape stories, and feed systems. I’ve done it well. And I’ve also felt deeply uncomfortable—especially lately.
What tipped me over the edge was this:
Stock markets in the US and UK hitting historic highs
Investment funds pouring money into companies profiting from AI weaponisation, surveillance, and militarisation
Major consumer brands silently funding or supplying those very efforts
While ordinary people struggle to afford groceries and rent, the markets are exploding—not because we’re doing better, but because someone profits when others suffer.
And that “someone” increasingly includes the brands we wear, eat, post, and trust.
Take Gaza, for instance.
AI is now being deployed in real-time to decide who lives and who doesn’t—from drone target selection to predictive surveillance.
These tools are developed by companies listed on stock exchanges, backed by everyday investment portfolios, and used in systems of mass harm.
The horror is systemic. And so is the funding.
The violence feels distant to some—but the consequences are not.
Because the same logic—the logic that says “growth at any cost”—is creeping into everything:
Education systems replaced with automation
Policing supercharged with AI tools
Political control via misinformation and predictive analytics
Welfare cut, while surveillance expands
This isn’t just about Gaza. This is about where the world is headed.
And if we don’t offer another vision, it will become ours too.
Not all AI is the enemy.
In fact, I believe AI could be the most powerful ally in rebuilding a better world—if we choose to use it differently.
That means:
Using AI to create accessible education about complex systems
Making data and supply chains transparent, so people know who profits from war
Helping small communities build resilience with smarter local tools
Creating art, culture, and protest that is rich, fast, and collaborative
AI can be used to build—not just to scale destruction.
So here I am. A mum of two. Someone who’s built brands and watched behind the curtain.
And someone who’s now choosing to make something that matters more than margins.
It starts with a t-shirt.
Not just any t-shirt—a protest tee powered by art and AI, inspired by the chaos and clarity of Gonzo activism.
A surreal ride into hope.
It’s called Peace for Paws—and it’s just the beginning.
What I really want is to build a platform:
For people to learn how this world really works
For people to feel less alone in questioning it
For people to act on something, no matter how small
For AI to serve the people, not the markets
Discover the collection here > Paws Not Wars
When the markets rise as the bombs fall, we don’t need more brands.
We need vision.
We need alternatives.
And sometimes, the first step toward that is a sketch, a line of text, or a single shirt.
If not now, when?
TEDDY Talks was created by Katy Peck, a passionate dog advocate with years of hands-on experience in behaviour, training, and nutrition. As the co-founder of one of Cornwall’s busiest dog day care centres, Katy helped care for up to 80 dogs a day, learning first-hand what makes dogs feel calm, confident, and understood.
In 2018, she brought that knowledge into the world of natural nutrition by opening a pet shop focused on healthy, wholesome choices — supporting thousands of customers with thoughtful advice, honest information, and a personal touch.
TEDDY Talks is the natural next step: a way to take everything we’ve shared in person and make it available to every dog lover, everywhere. These free downloads and training tools are built from real experience, not just theory — and grounded in kindness, patience, and the belief that when we understand why, we can teach how.
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