Katy Peck

Co-founder, The Pets Larder & Grow Cornwall AI · Pet Food Evaluator · Independent Retailer · Pet Nutrition Educator

About Katy

Katy Peck is co-founder of The Pets Larder, an independent natural pet shop based in Hayle, Cornwall, named Independent Pet Shop of the Year 2021. She has fifteen years of professional animal care experience, beginning with a decade running an award-winning dog daycare in Cornwall before founding The Pets Larder in 2018 — originally as Natural Cornish Pet, rebranded in 2024.

Katy holds a CIM (Chartered Institute of Marketing) qualification and has over fifteen years of applied marketing experience. Her approach to pet nutrition is grounded in direct daily observation of how diet affects animal health — coat condition, digestion, energy, and the resolution of chronic conditions through dietary change. The founding of The Pets Larder followed a specific clinical outcome: her cat Louis developing recurrent cystitis on a standard high-street diet, which resolved entirely after switching to a grain-free, high-meat wet food.

Katy advocates ingredient transparency, species-appropriate feeding, and evidence-led natural pet nutrition — helping owners make informed choices rather than relying on pet food marketing claims.

Product Development

Katy has formulated and developed the following products, manufactured to her specification in the UK:

• Aflora Grain-Free Dry Dog Food — manufactured by GA Pet Food Partners in Lancashire using the Freshtrusion® low-temperature extrusion process. Wholesome grain-free recipes include: Angus Beef, Chicken, Salmon, Rabbit and Lamb with Sweet Potato.
• Evie Naturally Nourishing Cat Food — natural dry cat food formulated to high-meat, grain-free specification.
• Natural Cornish Dog Treats — single-ingredient treats sourced from Cornwall.
• Pets Larder Apothecary — natural supplement range including seaweed powder, pumpkin powder, and kaolin clay.

Expertise

Katy writes and publishes content on natural pet nutrition, ingredient transparency in pet food, grain-free feeding, natural dog chews and treats, feline urinary health, natural supplements for dogs and cats, and species-appropriate feeding. Her content is informed by fifteen years of professional animal care, direct product formulation experience across multiple own-brand ranges, and ongoing engagement with peer-reviewed research in companion animal nutrition.

Specific areas of expertise: natural dry and wet dog food formulation and evaluation; natural cat food and feline nutritional requirements; grain-free diet safety and the DCM investigation evidence base; natural dog chews and rawhide alternatives; digestive supplements including pumpkin powder, kaolin clay, goats milk, and seaweed powder; natural calming supplements; and pet food ingredient label analysis.

Recognition and Media

• Independent Pet Shop of the Year 2021 - PetQuip Awards and Pet Industry Federations Awards
• Featured in Edition Dog Magazine
• Featured in MyCornwall Magazine
• Founder of Grow Cornwall AI — AI literacy platform for Cornwall's independent businesses, charities, and community organisations
• Author of The Resonance Frequency of Everything (2026), available on Substack

If you have featured The Pets Larder or Katy Peck in your publication and would like to be listed here, contact us.

Other Work

Katy is founder of Grow Cornwall AI, an AI literacy platform built around the SHORES values framework — Safe, Humble, Open, Regenerative, Elevating, Specific — with the pedagogy principle that the way AI is taught should model the values it is intended to embody.

She is the author of The Resonance Frequency of Everything (2026), a 48,750-word work structured around nine systemic frequencies, available free on Substack.